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Kohl's stores feature nationally recognized brand-name merchandise, exclusive labels, and private-branded goods, virtually the same merchandise mix as traditional department stores. The stores sell a variety of goods, such as apparel, shoes, and accessories for women, children and men, and home products such as small electronics, kitchen electrics, electric shavers, toothbrushes, vacuums floor care, bedding, toys, and luggage. Kohl's exclusive lines include Candie's, Chaps by Ralph Lauren for Men, Women and Children, Simply Vera Vera Wang, Elle Contemporary Collection, Casa Cristina by award-winning TV personality Cristina Saralegui, American Beauty, Tony Hawk Apparel, Daisy Fuentes, Axcess, Bobby Flay, Abbey Dawn by Avril Lavigne that includes junior's apparel and accessories, LC by MTV reality star Lauren Conrad, Food Network-branded housewares and cookware and Dana Buchman. Kohl's private brands include Apt. 9, Sonoma, Croft Barrow, Jumping Beans, Urban Pipeline, Moments, So... and Tek Gear. Some of Kohl's national brands include Nike, Haggar, Dockers, Gloria Vanderbilt, Columbia Sportswear, OshKosh B'Gosh, Carter's, Reebok, Adidas, Champion, Jockey, Asics, Goldtoe, Lee, l.e.i. and Levi's.One hallmark of Kohl's marketing campaign is to end an advertisement with a punchline that violates grammar rules or makes up new words. Examples include: Its delicious, Its delightful, Its delovely, and The more you know, the more you Kohl's. Delovely in this instance is most likely not a reference to the movie of the same title, and the use of the name Kohl's as a verb.  

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